The Broach of the Month Club concept provides a vital space for experimental work to be shown and supplies valuable feedback to the makers. Broach of the Month Club also creates a forum outside of the gallery where selling work is not a concern. Often, only public galleries provide a space where generating revenue isn’t the key component, but public galleries don’t always have the opportunity to show artists in the early stages of their careers. Broach of the Month Club provides a living exhibition venue that isn’t beholden to the counters of hipness, fashion, and commodity. It aims to present another way of tackling the Gert Staal/Ted Noten question regarding the dilemma of displaying jewellery in galleries as opposed to it being worn.
The project will only ever run 3 times in a city. In its original format, I ran the entire project from my living room, trafficing brooches around town. I found the administrative side overwhelming and partnered with Masterworks Gallery for the following two years. This provided a safe and stable swapping location and greatly eased the logistics of the project.
To read more about the various iterations click the links below.
Original Broach of the Month Club – 2008
Broach of the Month Club with Masterworks – 2010/2011
Broach of the Month Club with Masterworks – 2011/2012